The best co-sell deals
Wyra creates them — intelligence that knows what you sell, outreach with human judgment on every conversation, written qualification on every prospect, and a straight line from first touch into your co-sell motion.
AWS ISV Accelerate PartnerSOC 2 Type 1ISO 27001Software buying moved into the cloud marketplaces.
Getting into that motion takes pipeline — and creating pipeline is the part nobody automates.
And in 2026 the clouds started grading it. AWS scores every opportunity partners share and routes it to a co-sell motion. Microsoft scores referral confidence. Google rebuilt its partner program around validated closed-won contribution. The quality of what you bring is now measured — on every deal, by the provider you brought it to.
$163B
Enterprise software sold through hyperscaler marketplaces by 2030 — up from $30B in 2024, growing ~29% a year.
Omdia, 2025
~$470B
Committed cloud spend across AWS, Azure, and Google Cloud — a growing share spendable through marketplace purchases.
Omdia, 2025
0.45%
Average replies per cold email sent — the DIY outbound baseline across 7.5M emails.
Belkins, 2025
AWS & cloud partners
A co-sell motion that starts before ACE — ecosystem signals, outreach that speaks AWS, and pipeline your PDM wants to see.
SaaS companies
Outbound that sounds like you, not a template. No marketplace motion required — the intelligence loop learns your product and runs.
System integrators
Practice-led growth — pipeline built from your delivery, your case studies, and your verticals, ahead of the RFP.
Intelligence: Always Learning.
Wyra combines your company knowledge, OEM ecosystem announcements, customer conversations, and industry publications into one living intelligence profile — the GTM context your team needs, built and maintained automatically.
Outreach: From Idea to Live Playbook.
Every outreach idea arrives scored 65 or above, with pain points, solutions, business outcomes, and objection handling already mapped. Like it and it becomes a structured offering — a live playbook built from your actual company intelligence, sharpening with every pass.
Campaigns: Qualified Before Anything Sends.
Wyra sources prospects from a pool and scores every one — qualified with a written assessment and a why-now, or disqualified with the reason in writing. Then it executes: emails built from insights, LinkedIn timed to activity, calls dialed with the full history loaded.
Interactions: Human When It Matters.
Every reply lands with the full brief loaded — insights, talking points, discovery questions, the why-now. Your team reviews and makes the call, and response rates compound with every human touch. Everything else, Wyra handles.
CRM & Co-Sell: Shared on Your Terms.
Qualified deals land in Wyra's CRM with ACE-native stages — Prospect to Launched. You choose what's shared with AWS Partner Central; stage changes, AWS's own insights, and AWS-originated referrals flow back. The loop closes where your co-sell motion begins.
Ecosystem Pulse
Announcements · Program changes · Partner priorities
Your team's GTM context — built and maintained automatically. No prompts needed.
GTM Intelligence for Series B SaaS
Target VP Engineering profiles expanding cloud spend — ICP match confirmed, pain points mapped, one click from a structured offering.
Next ideas sharpen with every pass
877 prospects sourced from a pool of 58,334 — every one assessed in writing before a single message sends.
Why Now
“Launching 7th grade in fall 2026 — enrollment systems decided this quarter.”
A timing rationale on every qualified prospect — outreach lands when the moment is real.
592 excluded before a single send — each with the reason written out.
Warm leads
ready for handoff
The full brief on every prospect — open inline or download before you reply or dial.
Nothing is shared with AWS without your team's say-so.
Central
You share the deal; stage changes and AWS-originated referrals flow back.
Deals shared with AWS
This quarter · every one your team's call
Pipeline worth co-selling.
From first conversation to ACE — one loop, nothing re-keyed.
Wyra creates the pipeline; your CRM stays the system of record; AWS Partner Central stays in sync — both directions. AWS scores every opportunity partners share and routes it to a co-sell motion, and that score is set by what was built before the deal existed.
Qualified pipeline lands in your CRM
Sourced with ecosystem intelligence — every prospect qualified in writing before the first message ever sent.
Deals shared with AWS from the CRM
Two-way sync built on the AWS Partner Central API. Stage changes, AWS updates, and AWS-originated referrals flow back to where your sellers live.
AWS's read lands beside your own
The quality score AWS gives the deal, the motion it routed it to, the programs the account qualifies for — back on the same record as the intelligence that built it.
verified_userYou control what's shared. Wyra never shares an opportunity with AWS without your team's say-so.
Wyra is listed on AWS Marketplace, and marketplace procurement draws down committed cloud spend. Your commerce stack — CPPO, private offers — transacts; Wyra fills it with buyers.
7.7–15.2% replies — against a 0.45% cold-email baseline.
Real numbers from real partners running Wyra across AWS, Azure, GCP, and SaaS ecosystems. Reply rates vary by channel mix — partners running heavier calling reach the top of the range. Not volume — reply quality.
Wyra partner network performance to date — 110+ partners, 8 verticals. Reply rates vary by channel mix — partners running heavier calling reach the top of the range.
AWS ISV Accelerate PartnerSOC 2 Type 1ISO 27001“Wyra helped us engage a segment we would have missed entirely — technology-heavy partners who don't have the sales bandwidth to prospect manually. The response rates were unlike anything we'd seen.”
The right
intelligence
for the
ecosystem
One agent per ecosystem, each trained on that ecosystem's own programs and co-sell motion — not one model translating between them. Gil runs the AWS loop end to end today.
Every cloud is converging on the same thing: grading the pipeline partners bring it. The loop that answers it is the same everywhere. The programs it has to know are not.
Gil is live. The family is growing.
Gil runs the AWS loop end-to-end — ecosystem and funding signals, outreach grounded in ACE, MAP, and Marketplace knowledge, and pipeline that syncs with Partner Central.
Wil learns your product, your customers, and your market — outbound that sounds like your company, built for founder-led and lean sales teams.
Lex is trained on the Microsoft partner ecosystem — Solutions Partner designations, Marketplace publishing, and co-sell program mechanics.
Leo tracks the Google Cloud ecosystem — Partner Advantage, data and AI workload signals, and Marketplace dynamics.
Cole speaks the Salesforce ecosystem — AppExchange journey stages, consulting tracks, and CRM migration signals.
Bram knows the SAP partner world — PartnerEdge, S/4HANA transformation timelines, and vertical industry signals ahead of the RFP.
See Wyra built around your offerings.
Your competencies, your programs, your target market — not a generic demo. Bring your hardest ICP and see what the loop finds.